Forecasting the Impact of Blockchain on Search Marketing

You may have heard about the bitcoin, which is a cryptocurrency. If you know about it then you may also have heard about blockchain, a mechanism which enables the cryptocurrencies to work. There is a reason to believe that blockchain is going to disrupt a lot of industries which primarily earn money by providing middleman services. One of the primary features of blockchain is that it allows users and service providers to trust each other without getting the middleman services.

Having that said, there are a few industries which face real threat to get disrupted due to blockchain. Such industries include real estate, ridesharing, voting, car sales, insurance, sports management and loyalty cards. Search marketing may not be as mainstream as ones mentioned above but tis industry is still faces this threat.

Before going further, it is worth mentioning that this article is not about bitcoin or blockchain. It is rather about blockchain’s impact on the business which Google and other search engines do by providing middleman services to the users and different service providers. In other words, the advertisement business run by these search engines faces potential risk of getting disrupted due to blockchain.

What is blockchain?

The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.

In simple words, Blockchain is like the Google Docs spreadsheet which is shared with the people in order to show transaction. This shared document or ledger is the most secured one.

Blockchain’s Impact on search engine marketing

In the digital marketing industry, central authorities such as Google, Facebook and other giants earn by establishing connection between website owners and the advertisers. For instance, you may have worked with the Facebook ads and you may also have the idea how they work. Similarly, Google advertisement is known as the best way to get a business promoted. In all these scenarios, middleman services charge specific fee or percentage of the advertising costs in order to run their operations.

Hence, both the advertisers and the website owners have to depend on these middleman services. But, what if these middleman services are taken out of the equation and both the advertisers and website owners are given the chance to interact with each other directly? Surely there will be lower cost on advertising and the website owners would be able to earn more. This is exactly what blockchain has the capability to do. And this capability is nothing less than a threat to the giants in search and social industries.

Now, blockchain is also expected to have its impact on SEO. Since people will integrate it into their websites, they are more likely to find other ways to market their website alongside Google. This practice will produce some technical issues which are more like opportunities for the AmAzon SEO to find right ways of marketing.

Competitive Linking: How to Strike Gold in SEO

Digital marketing has evolved, and it has become more complicated than ever. In order to become successful in the industry, one must consider certain points, and one of them is to study your competitors. Analyzing the competitor by visiting their pages and checking their back links would give someone an idea as to how they he or she can improve his or her website. It can also help someone to identify the links which his or her competitors are using to generate organic traffic. Conducting an analysis with back links can sound intimidating, but by following the tips listed below, one could easily win over their competitors.

 

During the first phase of analyzing your competitor’s back links, make sure that you download a competitive analysis tool. It would help bring great results if used properly. Then, make sure that you collaborate with your client to determine how they wanted the result to be – whether for increased traffic, increased rank, content promotion, or all of the above. Using the tools used for analyzing back links, you can start checking whether the links have great quality or popularity.

Then, once the tools have been set up, try to search the competitor on Google. Verify the services that they offer, and everything that revolves around the business itself. Then, using a spreadsheet, list down all of the resources that you managed to find using Google. Alternatively, you can also search Google for businesses that are related to your own. After listing all of the businesses that operates the same way as your business, write down where they specializes, and how they outrank your pages.

Track these websites to ensure that you get updates on every move they make. Knowing the competitor more would give you an advantage, so begin by checking some link opportunities on their URLs, checking the domains that are linking to a single domain, checking their shared links, and even checking their dead links. After checking their pages thoroughly, you can start analyzing their back links and do a competitive link audit.

After checking out the strengths of the competitor, it is up to you on how you can improve your website to gain more traffic. The strategy depends on how to want to present your website to the world. Completing one of the competitive link audits would show a series of link building resources that can be naturally acquired. The next strategy needed would be the creation of pages filled with content, and then putting a vast amount of link magnets. Give it sometime to gain organic traffic, and the results can be seen in a week or two. Once you start seeing the end results of this strategy, you can start working and investing in other available resources that can help you succeed in the world of digital marketing.

By harnessing the potential of competitive linking, your website can reach the coveted top spot on search engines. But always remember that it needs hard work and perseverance to reach the top. Do not become impatient as organic numbers online takes time to accumulate. The best thing to do while waiting for the result is to allot sometime to learn more about how the industry works by going through marKeting Tips for sMall busiNess, and what you can do to thrive and become successful in the world of digital marketing.