Digital marketing has evolved, and it has become more complicated than ever. In order to become successful in the industry, one must consider certain points, and one of them is to study your competitors. Analyzing the competitor by visiting their pages and checking their back links would give someone an idea as to how they he or she can improve his or her website. It can also help someone to identify the links which his or her competitors are using to generate organic traffic. Conducting an analysis with back links can sound intimidating, but by following the tips listed below, one could easily win over their competitors.
During the first phase of analyzing your competitor’s back links, make sure that you download a competitive analysis tool. It would help bring great results if used properly. Then, make sure that you collaborate with your client to determine how they wanted the result to be – whether for increased traffic, increased rank, content promotion, or all of the above. Using the tools used for analyzing back links, you can start checking whether the links have great quality or popularity.
Then, once the tools have been set up, try to search the competitor on Google. Verify the services that they offer, and everything that revolves around the business itself. Then, using a spreadsheet, list down all of the resources that you managed to find using Google. Alternatively, you can also search Google for businesses that are related to your own. After listing all of the businesses that operates the same way as your business, write down where they specializes, and how they outrank your pages.
Track these websites to ensure that you get updates on every move they make. Knowing the competitor more would give you an advantage, so begin by checking some link opportunities on their URLs, checking the domains that are linking to a single domain, checking their shared links, and even checking their dead links. After checking their pages thoroughly, you can start analyzing their back links and do a competitive link audit.
After checking out the strengths of the competitor, it is up to you on how you can improve your website to gain more traffic. The strategy depends on how to want to present your website to the world. Completing one of the competitive link audits would show a series of link building resources that can be naturally acquired. The next strategy needed would be the creation of pages filled with content, and then putting a vast amount of link magnets. Give it sometime to gain organic traffic, and the results can be seen in a week or two. Once you start seeing the end results of this strategy, you can start working and investing in other available resources that can help you succeed in the world of digital marketing.
By harnessing the potential of competitive linking, your website can reach the coveted top spot on search engines. But always remember that it needs hard work and perseverance to reach the top. Do not become impatient as organic numbers online takes time to accumulate. The best thing to do while waiting for the result is to allot sometime to learn more about how the industry works by going through marKeting Tips for sMall busiNess, and what you can do to thrive and become successful in the world of digital marketing.